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How Airlines are 'Going Pink' to Support Breast Cancer Awareness Month

October 16, 2012 at 9:47 AM | by | ()

October is National Breast Cancer Awareness Month and that means it’s time to wear plenty of pink and donate in support of breast cancer awareness programs. There’s all kind of institutions and organizations to get involved with if you’re looking to get out the word and raise some cash, but it goes without saying that we’re most interested in what the airlines are doing to support the cause.

All the major carriers in the United States seem to be jumping on the pink bandwagon, and Delta leads the way. They’ve had a pink plane flying the skies since 2005 and actually go about raising money for The Breast Cancer Research Foundation by selling pink lemonade and pink headsets onboard. They’re also lighting their administrative building in a nice shade of pink, and of course the flights attendants will be eager to show off their support with pink uniforms.

Despite all the costs associated with merging with Continental there’s still some money left over in United’s wallet to help out a good cause. Frontline employees get the chance to buy all kinds of pink accessories like ties, scarves, and hats with proceeds finding their way to nonprofit organizations.

US Airways is also supporting research and advocacy causes with their BE PINK program. Everyone from pilots to maintenance workers can update their uniforms with pink accessories in support of the cause, with proceeds heading off to support the American Cancer Society.

Last but not least is American Airlines and their pledge to go pink this month. Employees will be sporting pink wristbands and ribbons while they raise funds for breast cancer research and awareness. You can help out by donating miles, or by just picking something off the special pink menu at select Admirals Club locations. In total they’ll be donating 10 percent of sales toward their annual $1 million funding goal.

Bottom line is that you can’t go wrong when flying in October, and it’s nice to see that all the major carriers getting along so well when it comes to supporting a cause.

[Photo of the prior pink plane: ravend]

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