The Era of the $9 Airfare Sale is OVER
In super boring but totally relevant news, today is the day that airlines must advertise their airfares inclusive of taxes and fees. While this means no more "$9" sales from Spirit and truly cheap "Cheeps" on JetBlue, it does usher in an era of not having to click all the way through several screens to find out the real price of a flight. Also, you probably won't be as quickly excited as before.
The official rules behind the move are here, and Virgin America has even gone so far as posting this notice on their site, just in case prospective passengers see the new, full-fare pricing and think "whoa, what the heck?"
So really this is just a note to keep this in mind next time an airline runs a fare sale and the prices display a little higher than we're all used to seeing. In the end, you're not paying more; you're just seeing the total earlier on in the booking process.