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The USA Has Crop Circles, Germany Has Giant Auto Logos

September 12, 2011 at 9:36 AM | by | Comment (1)

Headed to Frankfurt anytime soon? If your answer is yes—and we wish ours was—you’re in for a little treat as your plane approaches the runway. Those crazy cats over at General Motors have installed quite a large display in a field around the airport, as they want everyone to realize that Chevrolet is a pretty big deal.

The giant Chevy advertisement is part of the company rolling out the welcome mat to important industry big wigs and hotshots attending this year’s auto show in Frankfurt. The Chevy sign takes up like 6,458 square feet of space—oh wow—and is obviously the biggest Chevrolet logo in the world. We have to admit, however, that we have a hard time thinking of any other logo in the world that’s even bigger than this one—right?

The folks from Detroit hired some local German printer who used all of his toner—kidding—to print out the big bowtie on some sort of canvas, and in total it took like 10 days to get it all done. The field where it stands apparently isn’t being used this year, so the farmer who owns the land gladly took a couple hundred Euros in exchange for the placement.

For those heading in or out of FRA this month, the car show runs through September 25, so we’re thinking that the large logo will stick around for at least another week or two.

[Photo: via InsideLine]

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I remember doing this in 04 for Bacardi...

Back in 2004 when I was working on the Bacardi campaign... http://www.prnewswire.com/news-releases/worlds-largest-crop-circle-appears-in-new-jersey-mint-field- first-circle-of-2005-is-over-15-acres-wide-54430922.html

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