Not Quite a Museum But a Mecca of Modern Design: Welcome to Moooi Gallery in Amsterdam
Welcome to Amsterdam Week here on Jaunted! Each day, we're coming at ya with a Double Dutch of features: two stories on a city (and its airport) that stuns with its beauty and nearly overwhelms with everything there is to do. Got any Amsterdam tips of your own? Share with us in the comments!
Moooi. Say it aloud: "moooooooi." It rhymes with "joy," so long as you extend the "o" sound long enough. So what does this curious word mean, anyway? Well, it's an invented word based on the Dutch "mooi," meaning nice or pretty. The extra O is inserted to emphasize this definition, and give a name to a magical place on Amsterdam's Westerstraat, in the funky Jordaan neighborhood.
This place, Moooi, is something of a museum of modern design, but also a gallery where everything is for sale. Anyone can visit and see up close some of the iconic modern pieces only previously spotted in glam fashion photo spreads or in interiors magazines. Furniture, design and art nerds seek it out, because Moooi is also the location of Dutch industrial designer Marcel Wanders' studio. Indeed it is his flagship, though the 7,500 square feet also prominently features the work of a range of artists and fellow designers.
Giant black horse lamps? Yep. Chandeliers seemingly made of paper? Check. Classic Delft porcelain vases that look as though they've been caught in a hurricane? Duh. There's plenty small things like this to see, but we were most intrigued by the tech advances happening in these products. For example, seek out the new "Heracleum" chandelier. Its design is light and organic (indeed it's based on the Heracleum plant), but the lighting itself is something Wanders has developed called "Electrosandwich." For lack of better words, can we just say it's f*cking gorgeous.
If we had to pick just one thing, however, it'd be the "Dear Ingo" chandelier pictured at the top of the first picture above. It's creepy, it's whimsical and yet highly functional. That's the coolest thing about Moooi too; if you really, really like something and you've got the coin to drop, you can buy it. This isn't a do-not-touch museum.
To visit Moooi, just walk/bike/scooter to the gallery at Westerstraat 187 during its opening hours (Tues-Sat 10am-6pm; 1st Sunday of the month 12pm-6pm). Bonus: it's kid-friendly.
Disclosure: We were a guest of Netherlands Board of Tourism & Conventions (@VisitHolland) in Amsterdam, but all photos and opinions presented are completely our own.
[Photos: Cynthia Drescher for Jaunted]