Cathay Pacific Rethinks 'Flight Attendant Service' Campaign After Cockpit Sex Pictures Scandal
August 24, 2011 at 4:27 PM
Cathay Pacific has long emphasized its reputation for comfort, style and especially customer service. Aside from constructing decadent space-age lounges and providing flyers with delicious cocktail after delicious cocktail, the airline has especially tried to highlight the pampering provided by its flight attendants.
Those branding efforts have been going on at least since 2009, when its corporate blog announced a campaign highlighting the bios of staff "who consistently go the extra mile to make sure our passengers enjoy an exceptional travel experience."
The Hong Kong airline intended to continue its "People and Service" campaign this year with a new slogan: "Meet the team who go the extra mile to make you feel special." The tagline was supposed to provide a theme for hundreds of pilot and flight attendant stories, all emphasizing the unique services provided by Cathay Pacific's employees. That service-oriented campaign is now on indefinite hiatus, however, after pictures surfacedand there's no way we're not going to make this joke, so prepare yourselvesafter pictures surfaced of a flight attendant orally servicing a pilot in a Cathay Pacific cockpit.
...Very explicit pictures that were very much plastered all over Chinese and international media.
You can actually tell that it's a Cathay Pacific flight attendant because she's (somewhat) wearing the sleek Star Trek uniform that the airline adopted this summer. We're thinking that maybe the pilot took our advice about the whole "compliment flight attendants on their fashion" thing. See? Always trust Jaunted.com content.
Anyway, obviously the campaign is delayed. The airline's advertising people undoubtedly feared that jokes about going the extra mile for servicelike the one we madewould overwhelm their messaging. Ditto for jokes about "cockpits," though you'll notice we refrained from printing those. Not so for Forbes.com, which did take the easy layup. But not us. Because we're classy.