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Foreign Grocery Friday: Norway's Beloved 'Kvikk Lunsj' Candy Bar

Where: Bergen, Norway
July 29, 2011 at 9:01 AM | by | Comment (1)

When we travel, one of our favorite things to do is to pop into a local grocery store and check out the food products and candies we'd never find anywhere else. So we're trying out this new feature, Foreign Grocery Friday, where each week we'll feature some of our (and your) favorite overseas treats. Got a recommendation? Let us know!

Where do we even start in pronouncing "Kvikk Lunsj," the popular Norwegian chocolate treat, let alone describe its taste? Well, once you know it translates to "Quick Lunch," the consonant-rich words don't seem as intimidating. In looks and flavor, Kvikk Lunsj's closest cousin is the KitKat Bar, and indeed KitKats beat the launch of Kvikk Lunsj by two years, having debuted in 1935.

Still, Kvikk Lunsj has the sporty image KitKat never will; Norwegians associate its bright packaging with outdoorsy activities, and the commercials and motto—"Tursjokoladen," trekking chocolate—support it. Each bar even features the portrait of a famous Norge outdoorsman. We got Kjell "Stakan" Staxrud, who, judging from an itty-bitty illustration, looks to be a cross-country skiier.

The taste: This is your basic wafer bar covered in milk chocolate, though it lacks the inner sweetness of a KitKat. Most of the Kvikk Lunsj's taste action is in the chocolate, with the substance and satisfying snap in the wafer. We'd prefer the Norwegian "Ego" chocolate bar any day, but it's not as readily available or as part of Norway's history as Kvikk Lunsj.

The price: 20 Norwegian Kroner (NOK). $3.70. Not cheap! But then, nothing is in Norway.

Where to find it: Pretty much everywhere you'd expect chocolate bars to be sold in Norway. They're in corner stores, grocery stores...we snagged one in a Coop grocery in Geiranger and another at a newstand near the Floibanen railway in Bergen.

[Photos: Cynthia Drescher for Jaunted]

Comment (1)

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Agreed!

As an American in Norway, I learned very fast that Kvikk Lunsj is something taken seriously here and should not be called a Kit Kat under any circumstances (despite the almost identical taste in my opinion). Whenever my boyfriend and I hike, he claims it's a sin to not bring a Kvikk Lunsj with us for the trip. I am just now realizing that this candy/chocolate/meal bar has its own personality and now it is ME buying it for our hikes and trips, not him! Great post!!!

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