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San Francisco Tries on a Levi's Tour; Twitter HQ May Be Next

June 6, 2011 at 9:48 AM | by | Comments (0)

Forget boat tours, architecture tours or neighborhood tours. It looks like the new tour to take is one of company headquarters. San Francisco Travel Association has turned Levi's HQ into a tourist attraction with tours, contests and other promotions around the jeans-maker, and Twitter may be next, according to SFist.

Perusing creative, entrepreneurial workspaces seems to be a new tourist trend. New York has delved into the HQ tour racket with Walkabout NYC. It's a DIY tour of technology startups; Walkabout sets the date and times that companies like Foursquare, Thrillist, Meetup and Gawker Media will open their doors. The next free tour is June 10.

In San Fran, the travel association is trying to get tourists to visit Levi's Plaza to learn the story behind the denim, including how Hollywood wears 'em, how jeans were used as insulation in its remodeled HQ and to get fitted for Levi's and Dockers. It's also giving away 501 free pairs of jeans for its summertime Stash A Pair campaign.

We could see how people would be interested in learning about all of that. But it's reaching to have a downloadable map with recommendations for things to see from Levi's higher-ups. Getting food tips from the senior vice president of global design for Dockers doesn't really make sense; it would be better if he gave us his favorite SF stores, but that would defeat the purpose of pushing Levi's.

That said, we think a Twitter HQ tour would have a lot of potential. SF Travel could make it interactive, maybe sending tweets that lead you around the building or even simply allowing you to tweet while you tour.

[Photo: vvvracer]

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