Who was it that once said, "Live every week like it's Shark Week?" Ah yes, it was 30 Rock character Tracy Jordan, by way of Kenneth the Page quoting him. Never have we heard a more inspirational saying. Even better would be adding that it's never too early to start planning for the real Shark Week, the blessed period of seven days when The Discovery Channel airs episodes of "Ultimate Air Jaws" and any ocean-based "Dirty jobs."
This year, Shark Week is being taken to a whole new level. SNL comedian Andy Samberg is hosting as "Chief Shark Officer," and his feelings on this opportunity mirror our own: "Everyone loves Shark Week. I love Shark Week." Fun fact: Shark Week first began in 1987. Samberg was born in 1978. That would have made him nine years old and the ideal age at which to form a healthy obsession with and fear of...SHARKS.
Shark Week 2011 is planned for July 31-August 6, so begin issuing those BBQ e-vites and set up your Facebook Event for a viewing party of "Ultimate Shark Attack Survival," because The Discovery Channel always seems to pick that time of the year when we've had just about enough of the summer, and just want to sit inside with the A/C blasting and the TV on. Suffice it to say that we cannot wait.
[Photos: Discovery Channel]
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