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Thai Airways is the Latest to Launch Its Own Baby Airline

May 25, 2011 at 10:24 AM | by | ()

We’re not sure exactly what it is, but there’s definitely something in the water coolers at major airlines across the globe. It seems that nobody is happy with just having one airline, as it's been a trend to launch low-cost carrier versions of their existing brands. Air Canada and Japan Airlines are just a couple of the ones cooking up some new possibilities, but the latest carrier looking to spread its branding is Thai Airways.

The airline board has already approved the move forward, but things won’t exactly be totally low cost for everyone. The new airline is like more of a regional option, for places where their bigger jets really can’t do their thing or at least can’t pack the back full of paying passengers. Unfortunately that probably means no really cheap from the USA to Asia.

Right now they’re thinking about calling it "Thai Wing," but of course that could always change once the marketing folks get a whack at naming it. Initially they’ll focus on domestic routes along with those within the region, and they’re planning to utilize about seven planes to go head-to-head with existing competition on certain routes. Most flights will probably be like a couple hours long, and even though they’re planning to be like a middle-of-the-road option, we’d expect them to undercut some existing prices.

Things are scheduled to start up in like April or so of 2012. If you’re planning to head over to their neck of the woods next year you might just want to keep them in mind. Especially if you catch them right around their launch; we’d bet they’d have some decent sales or something.

[Photo: Andy_Mitchell_UK]

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