Right now they’re thinking about calling it "Thai Wing," but of course that could always change once the marketing folks get a whack at naming it. Initially they’ll focus on domestic routes along with those within the region, and they’re planning to utilize about seven planes to go head-to-head with existing competition on certain routes. Most flights will probably be like a couple hours long, and even though they’re planning to be like a middle-of-the-road option, we’d expect them to undercut some existing prices.
Things are scheduled to start up in like April or so of 2012. If you’re planning to head over to their neck of the woods next year you might just want to keep them in mind. Especially if you catch them right around their launch; we’d bet they’d have some decent sales or something.