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$8 Vanilla Lattes and Other Perils of Starbucks in Switzerland

April 4, 2011 at 3:01 PM | by | Comment (1)

When we're away from home, we take a perverted pleasure in sauntering into places we recognize, and noting differences. For example, checking out the "Shaka Shaka Chicken" on the menu at McDonalds in Tokyo, or swinging by the "World's Nicest Taco Bell" on a beach in California. Okay, so most of this involves fast food, but then there's always Starbucks.

Do you think you pay a lot for Starbucks coffee in the States? Well, then avoid going to Starbucks in countries that rank high on the quality of life scale. For example: Switzerland. Starbucks is celebrating its tenth anniversary of being in the country, and their shiny signs convinced us to come in during a recent visit to Zurich. Hold on to your wallet...

First, we noticed how many people had opted for the ceramic to-stay Starbucks mugs. Coffee here is not a quick-quick ordeal; it's a time to sit and chat and enjoy. Fancy a latte? That'll be 6 CHF ($6.50). We jotted down a few more prices:

· Grande Cappuccino or latte: 6 CHF ($6.50)
· Grande Americano: 6.20 CHF ($6.74)
· Grande chai latte: 6.70 CHF ($7.28)
· Grande vanilla latte: 7.40 CHF ($8.05)
· Regular coffee: Tall 4.40 CHF, Grande 4.90 CHF, Venti 5.40 CHF

It's for reasons like this that we're working to clue you in to Starbucks Alternatives. That said, the Swiss Starbucks' food case was amazing...

[Photo: Jaunted]

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The price went up...

I was in Zurich in early July (I had not read this story until now - August, so i didn't know. Anyway, I stopped at the Starbucks in the lobby of my hotel in Öerlikon for a post-flight jolt so I could stay up a few more hours. I didn't read the price board...just ordered a plain, medium size cup of coffee. When the barista rang up CHF 6.50, I did a double take! Seriously! That was and still is US$8! My Swiss friends said that Starbucks is the most expensive in town and could not understand why their fellow citizens continued to patronize the company.

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