Reignwear is the independent alternative to shopping the high street, where generic and painfully trendy stores abound. If tourists bothered to trek off the beaten path (coughOxfordCircuscough)—and not terribly far from said path, as Soho is just a skip away—they'd realize that Topshop, et al. aren't the only places to drop a
buck pound. The boutique's stock is sourced exclusively from Europe and spans the 1930s-1990s; we detected a distinct German and Scandinavian influence in-store on our visit.
Other highlights include covetable pieces by designers like Ossie Clark and Yves St. Laurent, clutch bags galore, spectator heels and this season's popular midi skirts. Next visit, we'll be on the lookout for a classic mac and retro swimwear for summer and anything Lederhosen-esque.
Reignwear Vintage, 12 Berwick Street, Soho, W1F 0PN, 0203 417 0276.
[Photos: Heidi Atwal]