Independent roasters and mobile merchants were there; it was a matter of weaving through the festival's three zones (Soho, Shoreditch and Hyde Park, respectively) and food stalls to find them. Conspicuously absent were Monmouth and Square Mile, both of whom enjoy an esteemed reputation among London's coffee die-hards.
We purchased an Americano from the team behind Bean About Town, but only after doing a full round of the venue in search of samples. Finding too few of the latter, we shelled out the cash to sate our gnawing caffeine craving.
Food trumped coffee in terms of quality and variety. We tried a stellar venison burger, Grasmere Gingerbread and other dunking accompaniments on our many laps of the Brewery, thankful to see a few of our favorite Borough Market vendors present.
Should the event return in 2012, we hope that more of our favorite London cafes, restaurants and roasters participate: Flat White, Caravan, Kaffeine and Monmouth, to name a few. Admittedly, we were looking for more coffee snobbery and connoisseurship at the festival. There are exciting, innovative things happening in London's thoroughly wired scene, and we wish that the people leading the charge had a presence at the festival.
[All Photos: Heidi Atwal]