As far as that goes, we've got a simple question: has anyone ever not taken a trip to Israel because they weren't sure there'd be interesting stuff to see? Are people out there scratching their heads going "hey, it's called 'The Holy Land' and it's looked to by three major religions totaling half the earth's population, plus it's got castles dating back to the Crusades, ruins dating back to Rome and Greece, and cities dating back to before the Bible... but I just don't know. Maybe if the Israelis were known for producing smoking hot supermodel after smoking hot supermodel, then I could decide." Is that happening anywhere?
No, of course this won't boost Israel's tourism very much. It's another new media tourism trick in a long line of ones about which we've been skeptical. There might be good reasons for allowing Google Street Viewwhat the international marketing people call "nation branding" is as good as anybut tourism isn't one of them.
That is, unless Bar Refaeli and Esti Ginzburg are actually in the street shots, in which case exactly the opposite of what we just said. And actually, why aren't those two in every travel ad Israel produces anyway? No other details, just those two, and the word "Israel" in big letters underneath. It would probably work better than Street View, not that we're experts about these things or anything.
[Photo: Shmuliko / Wiki Commons]
· Israel: Google Street View Will Be “Good For Tourism & Image” [Search Engine Land]
· Israel Travel [Jaunted]
· Religious Travel [Jaunted]