The taste: Imagine the best macaron from Ladurée or Pierre Herme of Paris. Now imagine it so much better. We bought lemon, pistachio, cappuccino, strawberry and vanilla and every time we ate one, we instantly regretted it. Because then it didn't exist anymore! We can't eat it again. Still, the moment it melts in your mouth and releases its strong zap of flavor, you'll know it was totally worth the trouble and price.
The Price: We're embarrassed to say how much a little box of 12 of these babies cost. Just keep in mind that Zürich is one of the more expensive cities of the world, and you'll plop down the 20+ CHF a little easier (maybe). If you want to pay even more, order them online.
Where to Find It: Confiserie Sprüngli's main location is at Bahnhofstrasse 21, smack dab in the middle of historical Zürich. This flagship is divided into a cafe (conditorei) and a candy/patisserie/chocolate shop (confiserie). If you're just looking to buy some Luxemburgerli and get out, then we'd suggest trying the satellite Sprüngli locations in the main hall at the Hauptbahnhof (main train station) and the Flughafen (airport).
[Photos: Jaunted]

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