Continental and United, uh, Unite with Their Newest Ad Campaign
Apparently slow and steady wins the race when it comes to the United and Continental merger. We already knew that Continental will be adding more legroom to their fleet in the near future, but now it looks like the latest news involves the most recent advertising campaign.
The new advertisements are just part of an interim campaign—done by the same guys and gals that are responsible for the Aflac duck—until next year when another campaign will become official. However, this is the first time that the two become one when it comes to trying to grab our travel dollars.
United is ditching their whimsical illustrations in favor of the plain and simple. Expect new commercials on the horizon, but for now print ads should start appearing outside your hotel room door in USA Today.
We still think it’s weird to see the Continental logo with the United name, but we guess we’ll get used to it. Expect the new ads to laud the greatness that is more legroom, an expanded route network, and live television on some of their planes. You can also check out the new ads in this month’s in-flight magazine.
Despite all the changes, it does look like one old United tradition will stick around with the new United. The airline’s classic theme song—Rhapsody in Blue—will be around into the future.
· United Drops Elegant Advertising for Functional Campaign [Chicago Sun-Times]
· An Advertising Campaign Starts Today Using the Globe Logo and the United Name [Houston Chronicle]
· United coverage
[Photo: United via FlightBlogger]