Tis the Week of the Relaunch of Southwest Airlines' Rapid Rewards Program
This is the week! After leaving their Rapid Rewards frequent flyer program virtually untouched since launching it in 1987, Southwest Airlines has revamped it and hopefully made it a bit easier to redeem your miles for flights you actually want. The refreshed Rapid Rewards program launched on March 1, and although they have been technical kinks to work out of the system over the last couple days, we're sure it's here to stay.
In the new Rapid Rewards, we're seeing a change to points rewards based on the price of your flight and the level thereof (ex: "Wanna Get Away" fares versus Business Select). What's more is the rewards you earn can be used on things like cruises, rental cars or even gift cards [Update: if you have the Southwest credit card, as the commenter below points out]. No more automatically generated flight vouchers.
And, for frequent SWA flyers, the new program puts A-List status easier within reach, as it now takes only 25 one-way flights (instead of 32 previously) to earn it. For A-List Preferreda completely new addition, we're talking 50 one-ways in a calendar year and the extra perk of free in-flight WiFi if your plane is equipped with it.
For our full analysis on the changes to the program and new benefits, click here.
On the credit card front, our friend The Points Guy takes a deeper look at the new Rapid Rewards 2.0 Chase cards, each with sign-on bonuses currently. Read all about that right here.