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American Airlines Targets Frequent Fliers on Twitter and Facebook

February 21, 2011 at 8:58 AM | by | ()

Some airlines use social media outlets a little bit better than others, but at this point pretty much everyone is on Facebook and/or Twitter, with the exception of social media-snobby Ryanair. Now that all the basics are covered it seems like airlines are getting even more specific with their online activity and contacts. American Airlines is one of the first to do so, as they’re launching new accounts on Twitter and Facebook specifically for their AAdvantage frequent flier program.

They’re the first airline in the nifty fifty to dedicate their social media efforts on earning miles, and their new accounts will be designed to help one and all fatten up those mileage accounts. We’re hoping for some promotions or contests, as we are in need of some serious help if we’re going to score a freebie on AA anytime this decade.

American Airlines promises plenty of posts and updates describing steps to get more miles, as well as a place for mileage hounds to share their tricks and secrets. As of now it looks like things are a little lacking in the content department, but a post on their Facebook site promises that “We've got some big stuff coming to our page VERY soon!”

There’s an empty section on their Facebook site called Mystery Miles, so we’re a little intrigued by what could be offered under that section. For now it looks like they’re just promoting existing promotions with the occasional wall post of someone describing their latest mileage conquest.

What we want moving forward is a little more excitement, because as we said, there’s not too much going on with either account just yet. Also, how about some hints or promotions on how we can actually use our miles? We’d love a frequent flier sale or something similar where we can get a little discount on how many miles we need to use to score a seat. It’s a start, so we’ll be keeping an eye on these accounts just in case something interesting comes along.

@AAdvantage on Twitter
AAdvantage on Facebook

Related Stories:
· AAdvantage Program Launches Facebook and Twitter Channels [American Airlines]
· American Airlines Incorporates Twitter and Facebook Into AAdvantage Program [CheapOair Blog]
· American Airlines coverage [Jaunted]

[Photo: boeingdreamscape]

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