Stop us if you've already seen this, but Alec Baldwin took his Words With Friends cause to SNL's Weekend Update on Saturday night to, well...apologize to himself.
In case you've been living in a cave the last several days, the story goes a little something like this: Baldwin was sitting on an American Airlines plane at LAX, playing the mobile app word game "Words With Friends." The plane door had already been closed (the cue to turn off electronic devices), and Alec refused flight attendant demands to turn off his device. He continued playing the Scrabble-like game, even retreating to the airplane bathroom in anger. So the plane kicked him off.
Alec tweeted his frustrations before being placed on a later flight, vowing never to fly American Airlines again. This was followed by a media flurry over the whole juicy ordeal, Alec mysteriously closing his Twitter account, and an offer from Greyhound to come play Words With Friends with their CEO on their buses.
So, back to the SNL video....
Alec took to The Huffington Post to apologize to passengers delayed by his being deplaned, but since the flight attendants and American Airlines won't be apologizing to him, Baldwin took it into his own hands. Playing the role of Captain Steve Rogers, he apologized to "American Treasure" Alec for the way the airline treated him.
Seth doubts that this is the proper way to handle the situation, but at this point let's face it: the whole thing has been badly bungled on both sides. All Alec can do is ride the publicity wave, and he's doing a pretty excellent job of that thus far.
So what's the over/under on episodes of 30 Rock until this becomes a plot line?
And of course Taiwan has concocted a virtual version of the events, however badly: