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Foreign Grocery Friday: The Vegemite-Flavor Potato Chips of Australia

Where: Australia
December 2, 2011 at 11:46 AM | by | Comments (2)

When we travel, one of our favorite things to do is to pop into a local grocery store and check out the food products and candies we'd never find anywhere else. So we're trying out this new feature, Foreign Grocery Friday, where each week we'll feature some of our (and your) favorite overseas treats. Got a recommendation? Let us know!

If you have ever been lucky enough to visit the "Lucky Country," you know how Aussies love their Vegemite. We have talked about it before, but allow us to explain it again: Vegemite is a yeast extract spread fortified with vitamins and designed to put on toast for breakfast. Now, however, the salty deliciousness isn't limited to breakfast.

Every year, Smith's potato chips asks customers to create four new limited edition flavors , and this year Australia voted for Happy Little Vegemite. It only makes sense to extend Vegemite's salty and sweet goodness to chips, but yes—the Smith's flavor will stay limited to Aussie shores.

The taste: As an expat, this Jaunted writer has given Vegemite a fair chance. We've even spooned a bit into a stirfry! Nonetheless, the flavor on buttered toast has never put a "rose on our cheeks." For the Smith's chips, we surprisingly enjoyed the taste. Chips are meant to be salty and these are no exception. Vegemite is a strong flavor and Smith's went easy on the seasoning, so we'd actually recommend these chips as a perfect introduction to the spread. Salty with a slight, sweet aftertaste mixes perfectly with the crunch and lightness of the crinkle-cut chip.

The price: Each 3oz, 90g, bag is on special price for AUD $1. At time of publication, the USD and AUD has been back and forth with parity, so just about USD $1.

Where to find it: Typically, potato chips are found in most grocery and convenient stores. These limited-edition flavors are solely available at a grocery chain called Coles and its cheaper sister-store, BI-LO. We have seen some bags at local shops such as IGA.

Vegemite is not the only flavor that has been launched. We have sampled flavors such as Sunday Roast, Pizza, and the popular yet elusive, Meat Pie with Tomato Sauce (tomato sauce is Aussie for ketchup).

To understand how integral Vegemite is to Australian culture, here is a YouTube clip to a vintage ad.


Uncanny how close this flavor is to home cooking


A little slice of Italy...in Australia

If you'd like to share some of your foreign grocery finds, we'd love love love to see them. Send 'em on over via email here and snack on, my friends.

[Photo: Rayme Gorniak for Jaunted]

Comments (2)

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vegemite

You can keep the Vegemite. I want some Sunday Roast chippies!

Maybe Santa

Will have some in his sack for you. ;)

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