Ryanair head Michael O'Leary took a break from telling Greece passengers that they could pay for flights with mountain goats - classy! - to announce that the airline was considering renting in-flight iPads. Except he didn't frame the announcement as being about iPads. Instead he talked about how passengers would be free to use their rented iPads to view porn.
Sure every women on the planet is already skeeved out by the idea that the guy next to her could be flipping through Playboy on the next long haul, which is something that actually happens. But Ryanair has a "bodily fluids" media playbook in place, so that's what they're going to talk about.
Now in fairness, it's undeniable that appealing to the lowest common denominator works. Ryanair's profits are up a full 20%, with traffic growing 12%, even thoughand we can't emphasize this enough, so we're emphasizing it again with a news story from yesterdaythey're not actually all that cheap. And that, boys and girls, is why we can't have nice things.
[Photo: mroach / Flickr]