Instagram Your Way to $3,000 and a Trip to the UK with General Electric Aviation
In totally-weird-but-kinda-makes-perfect-sense news, General Electric's Aviation division is looking to send an Instagrammer to their UK facility to take some pretty jet engine photos. It's a legit travel photography contest, we swear, it's just that instead of asking for video pleas or portfolio from shutterbugs, GE is instead going whole hog into social media by embracing submissions via the instant photo-sharing app and a simple hashtag.
If you've not made the move to Instagram your mobile shots (as we recently did, from mobypicture), then allow us to explain the allure. Instagram is a free app available for iPhone only (sorry Android users). It allows you toin under a minuteshoot a photo, give it a cool effect (such as making it seem vintage, from a plastic camera, or black & white), share it on a variety of networks (Twitter, Facebook, Flickr, Tumblr, Posterous, Foursquare) and thus open it up for comments and appreciation from others.
It's essentially a mini-blogging platform just for photos, and GE has been enamored with Instagram since at least earlier this summer.
How to enter the contest:
Just as the creation of images on Instagram is easy, so is submitting them to the GE Aviation contest.
The official rules (like being 18+) are over at the GE Tumblr and GE Facebook, but really all you have to do is be inspired by GE's devotion to "Moving, Curing, Powering and Building," then create Instragram shots, tagging each with #GEinspiredME.
If GE likes your mobile shooting style and you garner enough Facebook votes (yes, it has a popularity contest element, bummer), you'll get $3,000 to cover the prize taxes and be whisked away to the UK in business class for an all-expenses-paid trip to GE's jet engine facility in Wales, to turn your talent loose on their business.
Ready? Set? GO. You have until December 11, 2011 to get those photos uploaded and hashtagged, and there's no limit to the number of submissions.
[Instagrammed photo of a GE engine: Cynthia Drescher]