While Hong Kong Express will attempt to compete with the likes of both new and established LCCs, it will be giving up some lucrative routes to its competitors, such as AirAsia and Jetstar. This opens up even more premium possibility for the region including Cathay Pacific, adamant from the beginning that they wouldn't be dabbling in a budget offshoot.
Another fun part of the Hong Kong Express plan is to recruit a European CEO that has a proven LCC track record, but no word on who will be shifting continents.
Finally, Hong Kong Airlines will distance itself from their new baby, creating an all-premium model between Hong Kong and London-Gatwick. The A330 service begins in March just in time for the Olympic Games.
With all of this talk about new LCCs, we're to see another livery and new cabins. We are just eager to find out what quirky name Hong Kong Airlines will finally choose for their new service.