The new advertisements focus on the airline fee court, where victims of travel fees testify about their less than awesome travel experiences. The defendant is a suit-wearing airline executive, but he usually doesn’t have a chance thanks to the stacked jury full of Southwest Airline employees. We think it’s pretty clever, and the ad worked on us—we‘re talking about it and definitely noticed it.
We’ve known that Southwest doesn’t charge a change fee for quite some time, but they do require that you pay any fare difference. This is mentioned quickly in the ad as well as in writing on the final screen of the ad. So if you’re changing your flight one day before departure you might be paying a hefty fare difference—just like other airlines—but at least you won’t also be slammed with another $200 worth of change fees.
· Nuts About Southwest [Official Site]
· Southwest Flight Attendants Are Cool with Getting Some Bigger Airplanes [Jaunted]
· Southwest Airlines coverage [Jaunted]