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Manchester Airport Now Using Holograms to Explain Liquids Ban to Travelers

January 31, 2011 at 11:52 AM | by | Comments (0)

There's an old joke about Old English Sheepdogs, an endlessly affectionate but hopelessly stupid breed, which says that the reason they're like that is because they were bred to communicate with sheep. The closer they were to thinking like sheep, the joke goes, the better they would be at interacting with the animals. We're beginning to think that something similar might be going on with UK airport security officials, who we mocked last Friday for being incredibly stupid. Turns out, that might be more of a feature than a bug.

Apparently the people walking through British airports are having problems remembering that country's equivalent of our 3-1-1 law. They're going through lines with their drinks and their makeup, grinding things to a halt. British authorities have tried posting signs, they've tried hanging up posters, and they've even tried putting people inside giant deodorant cans and having them walk around. Nothing works. So now Manchester airport officials have resorted to trying to get people's attention by showing them something shiny. It's the security equivalent of moving a reflection around the carpet so your stupid kitten will chase it.

The "something shiny" this time around is a bunch of holograms of actual airport security officials. The holograms, which went on duty earlier this morning, greet passengers at the entrance and remind them of the restrictions that they're already supposed to know. The hope is that the "what's going on there" factor will get people's attention, giving the holograms a chance to drone on about liquids or whatever.

Keep in mind that this is at least the airport's second try at using something wacky to remind people not to bring Diet Cokes through security—the giant walking deodorant cans were the first—and you tell us who's at fault: the airport officials for treating adults like toddlers, or the adults who made it necessary? We genuinely don't know, but we're beginning to suspect.

[Photo: Ngapleaz / Wiki Commons]

Related Stories:
· Manchester airport introduces hologram staff [CNN]
· Airport News [Jaunted]
· Britain Travel [Jaunted]

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