· When you're at an airport that JetBlue flies to, pull up your Facebook mobile and check into JetBlue's airport/terminal on Facebook Places. You get 25 TrueBlue points for that. Check in and tag a friend, and there's a badge but no additional miles.
· If you want more points, be one of the first 100 to check in at Boston’s Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York’s John F. Kennedy International or Orlando International airport and your TrueBlue account will get 100 points dropped in. Still for free!
· If you reach 5 check-ins, you unlock a deal to get $100 off an JetBlue Getaways package.
This Facebook Places offer only lasts until March 1, 2011, but JetBlue's blog offers some hope for the future with this direct statement: "This is the first of many Customer-driven promotions that we have planned for 2011 on Facebook Places."
Now for some reflection. Remember when Facebook Places launched back in August 2010 and we were all like *cough* Foursquare rip-off *cough*? This new feature is starting to make us understand Places a bit more, how it would fit into the world of location-based social media. With Foursquare, you can only do something similar utilizing third-party sites that get difficult to track, like TopGuest.
To be totally fair, JetBlue isn't the pioneer here. [Update: Virgin America and] Southwest Airlines were actually the first airlines to jump on Facebook Places, as Virgin America integrated it with their Foursquare/Twitter/Gowalla eleVAte miles rewards and Southwest did a whole holiday 2010 campaign that donated $1 to Make-A-Wish with each check-in. The big difference is of course that Southwest's plan gave stuff to people you don't know, while JetBlue's is giving points directly to you. And people are selfish, let's face it. This campaign may not earn you anything near a free flight, but for those who need a couple hundred more points for one, it'll make all the difference.
[Image: Facebook screencap]