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Southwest's 'Bag Cops' Chase Down Checked Baggage Fees

Another round of "Bags Fly Free" commercials are out from Southwest Airlines, and before they air during the upcoming football games, you can catch them online at SWA's Facebook page. The ads again point out the big difference between Southwest's baggage fees and those of most other airlines—that Southwest doesn't charge any cash for your first two bags, so long as it's under the approved size and weight.

The two-episode series follows two SWA baggage handlers, aka the "Bag Cops," as they chase down airplanes of other airlines, where the second and yes, sometimes ever the first checked bag, incurs fees. The ads are really cute and, more importantly, quite creative! We'd watch more of these mini-episodes, should they decide to continue the campaign.