JetBlue Totally Unamused by the Steven Slater Slide Incident
JetBlue CEO Dave Barger gave an interview this week to TheStreet.com, declaring that former flight attendant Steven Slater was "not a hero" and blasting Slater's chute deployment stunt as "an egregious act." The talking points fit squarely into the rest of JetBlue's post-Slater strategy, which started from the very beginning with Twitter frowny faces about all the jokes that were flying around.
The airline was wrong about the humor value of the tweets—some of the ones we rounded up at the time were objectively funny—but the rest of their reaction is reasonable. Their frustration isn't just a public show either. JetBlue's internal memos leave no room for doubt about how seriously they're taking the incident. That's what happens when you blow out a slide that has enough force to kill a person.
The truth of this fiasco is that Slater is going to be a a cult hero as long as he stays out of jail. If he can somehow weather all of the charges related to his meltdown he'll probably end up going around the talk show circuits. Then he'll get his 15 minutes. Then he'll burn out, with airline ads about in-flight temper tantrums to follow quickly. Then we'll be allowed allowed to forget about him and them. Forget blissfully.
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[Photo: Flame37fighter / Wiki Commons]
Related Stories:
· http://consumerist.com/2010/08/jetblue-ceo-slide-jumping-flight-attendant-not-a-hero.html [TheStreet.com]br>
· Flight Attendants [Jaunted]
· Travel Advertising [Jaunted]
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