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SAS Airlines to Hold a Contest for the World's First In-Flight Gay Marriage

August 30, 2010 at 3:46 PM | by | Comments (0)

It's a world's first! Just wait to hear what exactly "it" is...

(Same-sex) Love is in the air this winter aboard SAS. The Scandinavian airline is hoping to host the world’s first same-sex wedding in the air aboard one of their A340s between Stockholm and New York on December 6. To find the lucky couple for the mid-air nuptials, the longtime gay-friendly airline is launching a major social media contest campaign titled “Love is in the air.” Cute. Not fierce. But cute.

The airline has partnered with VisitSweden and Stockholm Gay & Lesbian Network to offer one European couple and one American couple the chance to get married aboard SAS flights and honeymoon packages—the European couple be married aboard the outbound flight to the U.S. and will get to vacation there, and the American couple will be feted on the way back to Sweden.

The European couple will get married on flight SK903 on December 6 from Stockholm to New York. The entire 32-seat Business Class cabin will be converted into a wedding hall where the captain of the aircraft will wed the lucky couple, then guests and media will celebrate with a wedding banquet, wedding cake, and even dancing if the airline has its way. After landing in New York, the Europeans will be treated to a stay at one of the W Hotels in Manhattan for two nights, then be flown to West Hollywood, California, where they will spend three nights at the Andaz West Hollywood, be wed (Prop 8 legislation pending), and receive a key to the city.

The flight back on December 7 will be the setting for the winning American couple’s wedding, and once they land in Sweden, they will be whisked away to the Ice Hotel in the far northern reaches of Sweden to spend two nights before coming back to Stockholm for some more cosmopolitan fun during three nights at the Skeppsholmen Hotel.

The contest launches September 1. To enter, couples must go to the “Love is in the air” web site here and create a profile including a photo or video presentation about why they should win the grand prize. They will also answer a series of questions about their relationship that is half gooey sentiment and half green card interrogation. When they have completed the profile, they publish it for viewers to vote on. As with many similar contests, couples are encouraged to use Facebook, Twitter, YouTube, blogs, and any other social media to get their names out there. The U.S. couple with the most votes will win.

[Image: SAS]

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