You have to admire American for this. First, they get to make more money. Second, they've finally found a way to charge people who are saving money by not checking in luggage. The thinking, we believe, went something like this: "we're already charging people to check baggage, and they don't care when they get off the plane since they'll be waiting around indefinitely anyway; how do we get everyone else?"
Our favorite part of this delightful innovation? Just like with every other additional fee or downgradein-flight meals, checked luggage, carry-on bags, reward tiers, etcAmerican is marketing the change as an empowering new "choice" or "option" that you now have. You can choose to pay for something you used to get for free, or you can choose to go without. The airline is actually including the new feature under their obnoxiously titled "Your Choices" umbrella, a name which we already found aggravating when they rolled it out to charge for early boarding. Obviously this doesn't do much to enhance our appreciation of the program.
Will you pay to sit up front on American?
[Photo: JorgeBrazil / Flickr]