There's just one problem: if you're a member of those airlines' loyalty programs as well, then you've got to choose. You can only earn points for one program, so it's up to you which of your accounts scores the points.
To help you forget about that caveat, Virgin is celebrating the announcement with a contest. But it's not just any contest; three winners will get to go to Richard Branson's private Caribbean isle, Necker Island. In order to be entered to win, you've got to fly at least two of Virgin's airlines before January 31, 2011 and make sure your eleVAte points are associated with each flight. All of the specifics are here and be sure to read them closely, because a prize as good as is worth looking at the fine print.
[Photo of Branson on VX's inaugural Toronto flight: Jaunted]