It's no secret that sunshine in the UK is wet, and it's no secret that Brits aren't very happy about said fact. And though of course they always try to keep a stiff upper lip, we're not entirely sure that the subject is ripe for affectionate mockery. From a certain perspective, this McDonalds ad defending Britain's "freak weather" might might even be seen as a little mean. Or funny, if you're not a Brit.
What the ad is supposed to do is play up the relationship between the international mega-chain and the local farms that they support, the hope being to garner some good will and put a face on the corporation. What the ad actually does is create a surreal Alice In Wonderland-like landscape filled with destructive hail and freak storms, which is what we assume is going on with the asterisks and letters. And under all this weather—McDonald's is reaping the local harvests. So we're now guessing that McDonald's is targeting the whole "organic" and "locavore" market, which is pretty impossible if you've ever read or watched Supersize Me or Fast Food Nation.
We've embedded the video at the bottom, so that you can take a look and make up your own mind. Even if you think that the theme is clever and that the imagery is cute, surely we can all agree that showing the frozen farm—helpfully labeled "frost"—is a little much. The dog in the very middle of the commercial is undoubtedly cute though. So there's that.
Related Stories:
· McDonald's celebrates freakish Brit weather [AdFreak]
· Travel Ads [Jaunted]
· Travel Advertising [Jaunted]
Comments (0)
Post a CommentReturn to » New McDonald's Ad Makes Fun of British Weather
Join the conversation!