Jaunted

The spot is part of a broader There's Nothing Like Australia campaign, which revolves around a relatively conventional website that provides all the resources travel board website are supposed to provide. The commercial itself showcases Australia by having ordinary Australians talk about the ordinary fun they're having. Except instead of "talking" they're "singing wildly off key," and instead of "everyday fun" the actors and actresses have been dropped into cringe-inducing stereotypical settings. At one point there's a woman holding up a koala. Lazy and schlocky, that is.

Over the top stereotyping is a staple of Australian branding. There's a reason why you read the line "throw another shrimp on the barbie" with an Australian accent in your head. That style produces memorable lines, plus people end up talking about the commercials, plus even the people who are annoyed end up calling attention to the spots. But there has to be a limit, and—well—here you go.

Related Stories:
· Nothing Like Australia [Official Sitef]
· Australia Travel [Jaunted]
· Travel Advertising [Jaunted]