PETA's Sexy Body Scan Ad Doesn't Fly with Southwest Airlines
Southwest Airlines is usually a little friskier than other airlines when it comes to their advertisements. They were quick to cover one of their planes in a bikini-clad babe, and they also made it clear that they don’t mind using faux-expletives with their “don’t #$*!% me over” coupon. However, PETA has pushed the envelope too far and Southwest has turned down their most recent advertisement.
The sometimes-crazy animal protection group was looking to get a clever (and topical!) x-ray image of a woman in bra and panties into the in-flight magazine. Apparently a vegan diet will result in a sexier body scan in the security line, and this image would hopefully lure travelers away from pre-flight cheeseburgers. Since Southwest Airlines has been a fan of hotpants in the past, PETA didn't think this was too risqué.
Southwest did say sorry that PETA was bummed out about their decision, but the airline didn’t think it was really appropriate for their in-flight magazine. We’re still trying to figure out if a change in diet can result in a better body scan experience, and we’ll definitely let you know once we find out.
Whoa whoa whoa! Raise your hand if you remember the whole Kyla Ebbert "no miniskirts on Southwest" fiasco? We don't believe she's a Vegan, but too bad PETA just didn't ask her to pose for the campaign.
· PETA Has a Beef with Southwest After Airline Turns Down Sexy Ad [The Dallas Morning News]
· Airline's Panties in a Bunch [PETA]
· No Miniskirts on Southwest [Jaunted]
· Travel Ads coverage [Jaunted]