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When Two Become One: Frontier and Midwest Airlines May Join Together

April 9, 2010 at 10:36 AM | by | Comments (0)

Last week we were busy wondering what was going on with Frontier and Midwest Airlines, and now we thankfully know a little bit more regarding their future. Unfortunately we’re still not sure if the Frontier’s spokesanmials will survive the upcoming changes.

Republic Airways—they’re the ones that now own both Frontier and Midwest—is ready to announce something on April 13. The consensus is that they’re going to reveal a unified branding across the two airlines, and hopefully that will somehow include both cute animals and freshly baked cookies. According to a Republic internal memo, the airline plans to “reveal our 1 promise, 1 vision, and 1 goal for the new brand.”

The announcement is currently scheduled to take place in Milwaukee, but despite the location, we’re thinking that if they stick with an existing name they’ll have to go with Frontier. There's just more brand recognition with the animal livery. However, there is the possibility that the newly combined airline could be rebranded with an entirely fresh name. Somehow Republic is doing a pretty good job keeping the specific details a secret, but you know we'll share when we get the scoop.

Related Stories:
· Frontier Parent to Announce Branding Plan April 13 [Denver Post]
· Fate of 'Spokesanimals,' Midwest Air Brand Will Be Revealed Next Week [USA Today]
· Airline News coverage [Jaunted]

[Photo of a different Frontier annoucement: nicolaitan]

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