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Designer Diane Von Furstenberg's 'Journey of a Dress' Heads to Sao Paulo

Where: Iguatemi Mall, Av. Brigadeiro Faria Lima 2232, Sao Paulo, Brazil
April 6, 2010 at 11:35 AM | by | ()

Diane von Furstenberg is many great things—an iconic womenswear designer, a philanthropist, the President of the Council of Fashion Designers of America and a model for healthy living—but she is also a consummate world traveler (and travel tweeter). In fact, when she starred in recent American Express commercials, she credited experiencing the world with giving her the inspiration to create beautiful clothing and become a stronger, independent woman. We kind of love her, if you haven't already gotten that.

Thus, it's about time she launches her first store in South America, at the Iguatemi Center in Sao Paulo, Brazil. The grand opening of the boutique comes on Thursday night, when Diane herself hosts a huge Brazilian bash and also inaugurates the start of the Sao Paulo leg of the traveling exhibition "Journey of a Dress," curated by Vogue's Andre Leon Talley.

If your Brazil shopping budget is as scant as a Brazilian wax, then you can still stop by for the free exhibit—chock full of original Warhol works, fashion history and Furstenberg's famous wrap dresses through the decades—until May 8.

Related Stories:
· @InsideDVF [Twitter]
· DVF's Moscow Exhibition (for an idea of what to expect in Sao Paulo) [StyleList]
· Shopping Travel [Jaunted]

[Photo: @DVFSaoPaulo]

Archived Comments:

Fashion and Travel

While fashion and travel obviously go hand in hand, I commend you on this post. I don't feel like enough attention is paid to the intersection of these two entities. Diane von Furstenberg is an incredible designer. I wish I could make it to Brazil to see the exhibit!

well deserved

DVF is such a talented designer and she deserves all the commendation she gets. i recently saw a photo of her new steele wrap dress on the college fashion website College Fashionista and was totally impressed! http://www.collegefashionista.com/2010/04/15/a-few-of-my-favorites-things-graduation-style/