There's something weird going on in Brazil. We haven't figured out what it is yet but we're pretty sure we don't like it. South America's largest country is supposed to be a libertine paradise, where chiseled men and perfect women mingle in itty-bitty swimsuits with the kind of wild abandon that would make Hugh Hefner mutter darkly about declining family values. Now the nation, once one of the world's sex travel hotspots, seems to be turning into some kind of soccer-obsessed version of Puritan New England circa the Pilgrims.
Last year there was that flap over a first-year undergrad's pink miniskirt, which got her chased out of a tourism class and off campus by male students yelling "Whore! Whore!" And while Brazilian Playboy editors did their level best to redeem the country's reputation, a new scandal is threatening to ignite a second moral kerfuffle. A 1-minute beer commercial with Paris Hilton has sparked not one, not two, but a grand total of three investigations. We'll get to the details in a second—suffice it to say she's not wearing anything she wouldn't wear at Tao, and not acting in any way she wouldn't act at Tao—but first we're going to give you the video. Because it's Friday. And research is important.
Apparently Devassa's video and ad campaign might "encourage excessive consumption." Or they might "appeal to sensuality" in a way that "constitutes the principal content of the message" There's also the possibility that they're "sexist and disrespectful to women." Any of the three would be out of bounds, so that's what Brazil's self-regulatory body will be looking into for the near future.
Really Brazil? Really? Paris Hilton and a short dress are too much for your delicate sensibilities? It's like we just don't know you any more.
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