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Spotted: New York Subway Cars Given a Dutch Makeover

Guess what we saw this weekend! That's right, it's the rumored Holland Tourism train, which is really just the S Train in the New York City subway system, but wrapped in advertising.

The genius ad campaign comes from the Netherlands Board of Tourism, who are hoping that when you're sandwiched into a subway car filled with their images of bicycles next to canals and famous Dutch paintings, that you'll get it into your head to maybe vacation in Amsterdam or anywhere in Holland during one of your two weeks off a year. We don't think we've ever been on the S Train simply because the 7 Train does the same route, but when we spotted this one idling at Times Square, we noted that it was packed with people who were about to fall prey to the subliminal messaging of the ads. Score for Holland!

One more picture after the jump