The Dutch just won't let New Yorkers forget that they could be living in "Nieuw Amsterdam" and not "New York." Holland may have lost their grip on Manhattan back in 1674, but they can still find their way in somehow...and these days, they're hoping to gain access to the wallets of New Yorkers by enticing them to vacation in the Netherlands. And what better way to get the attention of jaded New Yorkers than by taking over their commute and decorating the interiors of subway cars? Sure, it's been before, but it never fails to delight.
All through the rest of February, the S Train will be wrapped inside and out with scenes of Holland, like a canal with bikes or a dark wood museum gallery with Vermeer's Girl With the Pearl Earring on the wall. And because everyone loves freebies. street teams will be handing out "Holland-themed giveaways" each week at the Grand Central and Times Square stations.
And then there's the big prize...
During the month of February, visitors to www.holland.com can win a fabulous array of prizes including an exclusive Gassan diamond made in Amsterdam (Valentine’s Day is just round the corner…), a Dutch bicycle and an iconic piece of design furniture. The grand prize is a trip for two to Amsterdam.
So take your eyes off of that Sudoku puzzle for a second to see if you've crowded into one of these cool subway cars.
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[Photos: Netherlands Board of Tourism]
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