At the Virgin Racing launch in London on Tuesday, ESPNF1 asked Sir Richard Branson to comment on the statement made by Lotus boss Tony Fernandes that he would 'retire and kill himself' if his squad were beaten by Virgin in 2010.
In return Branson issued a challenge to Fernandes. He said that the losing team's boss should work on the winner's airline for a day dressed as a stewardess.
'Bring it on, the sexier the better,' said Fernandes when asked by ESPNF1 if he would accept the challenge.
Of course it was Branson that lightened the mood by suggesting getting into stewardess' clothes. If Branson loses, he won't feel too lost however as Air Asia is partially based on the Virgin Atlantic model and the CEOs are buddies in real life. Branson and Fernandes love the flashbulbs, so expect the outcome (whatever it is) to be heavily publicized.
Now all we can think about is how many people will try to pinch the loser's bottom once they've dressed up as an attendant. What would you do if Richard Branson served you your in-flight meals while wearing a scarlet skirt?