We keep meaning to post this winter-themed ad from Switzerland's MySwitzerland tourism board, but pesky things like airline mishaps, terrorist attacks, and the US governments' overreactions to each were getting in the way. Luckily our planet is currently in the midst of a mind-numbing cold spell, so this the video is still eminently topical.
There are lots of neat things going on in the ad, from the straightforward emphasis on the destination—something that you'd think would be universal in travel advertising but isn't—to the "Get Natural" tagline at the very end. The motto builds on the rest of the video, which pokes a bit of fun at tourists who expect alpine lodges to have this mysterious aura of rustic authenticity.
Readers who appreciate the finer nuances of visual advertising will want to keep their eyes open for the gratuitous cleavage shot at the beginning. Watch it after the jump!
The Swiss tourism board lives at MySwitzerland.com, a more or less solidly designed site that provides hotels, airfare, and railway links. There's even a screencap of the St. Bernard pup that you see in this video, which they're using as the picture for their Newsletter button. We're not sure how "you might freeze to death but at least a big ole' puppy will bring you liquor as you loosen your grimp on this Earthly realm" became smart branding, but somehow it works. Puppy!
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