Amtrak Ads Invade The Bins At Airport Security
Amtrak might just be turning things around this year. They’ve adding WiFi to the rails, and now they’re trying to lure customers away from the crowds and inconvenience of air travel. They’ve begun to install advertisements in airports like SeaTac (Seattle-Tacoma), and they’ve even started to invade the trays where we part with all our travel gadgets before heading through airport security.
The new marketing strategy focused on the X-ray trays is exclusive to Chicago O’Hare right now, but we wouldn’t be surprised to start seeing it elsewhere. After all, there are plenty of other airports with aggravated passengers and Amtrak stations. The ads point out the humorous side of airport security by encouraging passengers to wear mismatched socks because Amtrak will never know. It’s true; we’ve had our share of awkward sock moments while waiting in the TSA line.
However, there’s a downside to this clever advertising strategy. An Amtrak train isn’t as fast as an airplane, and train delays are usually even worse than those from the airlines. Also, the new ads kind of point out that Amtrak has pretty much no security. Of course we don’t feel that the TSA is saving lives by taking away one ounce of liquid at a time, but there’s little to protect us from some nut boarding a train, and believe us—we've been there with trains having to stop to discharge passengers into the hands of the police. Regardless of what we think though, the ads must be successful, because we’re talking about them.
Related Stories:
· Advertising at O'Hare Aims to Lure Travelers to Amtrak [Chicago Tribune]
· US Senate Votes To Allow Amtrak Passengers To Bring Guns Along [Jaunted]
· Train Travel coverage [Jaunted]
[Photo of Amtrak at the airport: Oran Viriyincy]
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