Jaunted

In retrospect the campaign makes a lot of sense. People already put their LinkedIn and Facebook pages on their business cards, both for the social networking upshot and because those places make it easy to tweak content. Most large organizations have Facebook fan pages these days. It was only a matter of time before someone took the next step and promoted social media using old media.

It turns out, more over, that creative advertising campaigns get people's attention (or, in the insanely obnoxious parlance of marketing, they're impactful). As of publishing time, the Crandon Chamber Facebook page has 772 fans. They seem to update the page daily, and whoever's running it is doing a good job keeping people involved with requests for photos, feedback, etc. Those in turn keep members interested in the page, embedded in a digital community that revolves around the effort, and—hopefully—invested in the area. A very neat and tidy new media campaign.

Speaking of which: 772 fans? We don't have 772 fans. Achem.

[Photo: Crandon Chamber's Photos ]

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