"Last Minute" will run during September and October and will target North and Latin American web denizens. It's branded to emphasize Guatemala's Mayan past, describing the country and region as the "heart of the Mayan world"—and here you thought that was Mexico, right?
We've been pretty critical of travel companies that use Facebook for Facebook's sake. In this context, though, using text-triggered searches makes a lot of sense. There's a very small subset of people who might be ripe for last minute Guatemala-related advertising. By any reasonable measure they're swamped by people who are out of reach. So waiting for people to search for something like Guatemala travel instead of launching a traditional legacy media ad campaign equals smarts.
[Photo: Marie Carianna / Wiki Commons]
Related Stories:
· Guatemala Tourism Board< [Official Site]
· Guatemala Coverage [Jaunted]
· Tourism Boards Coverage [Jaunted]
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