AdFreak has more details on the campaign. Suffice to say it involves a real press release, a made-up investigation, and several fake cutesy quotes attributed to their Marketing Executive Veep (faker than usual, which is saying something for travel company press releases). All of this is done in an effort to remind you that American Airlines likes squirrels and the internet likes squirrels and, well, you like the internet don't you?
A little lower on the PR food chain, the Banff Lake Louise Tourism Board has set up accounts for the squirrel on Facebook and Twitter. The pages are modest affairs with 400 and 1,800 followers respectively, and basically they just aggregate links on the meme. Not the most cutting edge publicity effort we've ever seen, but honestly we're inclined to give them a pass. It's a cute squirrel and it's free publicity; well played guys.
Related Stories:
· American Airlines has always dug squirrels! [YYY]
· Tourism Boards Coverage [Jaunted]
· American Airlines Coverage [Jaunted]
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