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Cathay Pacific Debuts A Mobile App Not Just For iPhones

September 24, 2009 at 12:23 PM | by | Comments (0)

Apparently feeling jealous that hotel companies were getting all the attention for useless iPhone apps, Cathay Pacific is getting into the mix with their own mobile products. Since they already had an iPhone app for booking travel, they're expanding to Blackberry and Windows Mobile devices, insisting that "the airline [is] one of the industry leaders in offering mobile services to users of smart phones."

We suppose an airline application might be a little more justified than a hotel app. Flying involves time-sensitive things like monitoring and checking into flights, while hotels pretty much just sit there and wait for you. But there are already convergence apps that include flight status checks and all the airline-specific stuff already exists on m.cathaypacific.com anyway, and you can't print your boarding pass from your phone anyways.

So Cathay's team built extra functionality into their iPhone app, lest someone notice that Cathay doesn't really need an iPhone app. They've enabled customers to surf employees' corporate profiles, presumably for those times when people really want to read about the Cathay board but just can't get to a laptop. This is for real:

One new feature on the application (currently available for iPhone users only) enables passengers to access the 'Meet the Team' function, which gives profiles and pictures of the Cathay Pacific team that helps to deliver [services]... 'Meet the Team' has been very popular since it launched on the airline’s main website and now iPhone users can find out all about what makes the Cathay Pacific service team tick.

Yeah. We're sure that "Meet the Team" has been a regular barn burner on the website. It's probably the third most-trafficked section, just below Cathay's booking engine and the form people use to complain about how idiotic projects like "Meet the Team" waste money and increase ticket costs.

[Photo: Cathay Pacific]

Related Stories:
· Cathay Pacific emerges as industry leader with new mobile application [Cathay Pacific]
· Cathay Pacific Coverage [Jaunted]
· iPhone Apps Coverage [Jaunted]

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