Wine Lists Turn To Social Media at L'Anima Restaurant In London

September 22, 2009 at 10:32 AM | by amandak | 0 Comments

The L'Anima Italian restaurant in London has gone one step further than just letting you choose your wine from a touch screen; last month they ran an online contest so that blog readers (some of whom, we presume, were also restaurant goers) could choose three new wines for L'Anima to add to their impressive wine list.

And it wasn't just a case of voting for your favorite wine off a list. L'Anima went to the trouble of getting three pairs of wine experts to explain their favorites off the shortlist of nine, made these explanations into YouTube vids, and got voters to decide which video was the best.

The pair you see above—Denise Medrano and Dan Coward, who are both into social media enough to at least be on Twitter—were voted the winners, and that's most likely because they started likening each wine to a famous celebrity. We can't remember if you should drink Johnny Depp with chicken or Kim Basinger with red meat, but we do know that L'Anima now has three new wines, and everyone out in blogland had the chance to help them decide which ones. Social media and drinking some fine vintage; that's a combination we can definitely get behind.

Related Stories:
· L'Anima Restaurant [Official Site]
· Composing A Wine List Using Social Media [PSFK]
· Pick Your Poison Via Touch Screen At Clo Wine Bar In NYC [Jaunted]
· Wine Travel Coverage [Jaunted]

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