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Las Vegas Doubles Down On Angry Rodent-Based Tourism Campaign

The Las Vegas Convention and Visitors Authority hasn't had the easiest time in the recession, even accounting for their frustrating ability to hijack international tourism in the name of short-term profits. So the Authority reached out to ad agency R&R Partners for some TV spots, and the agency responded with a strategy built around office drones using a fake holiday to get Mondays off. A fake holiday about rage-filled chinchillas. Chinchilli Day.

The second spot just dropped and has the office worker spinning a Three Musketeers tale of French heroism. It builds on the first spot, where Chinchilli Day had an exactly opposite background and the animals were cast as the villains. Sin City is in the midst of a rebranding campaign highlighting angry rodents, and by all accounts it seems to be working. Terrific.

Check out the following two commercials after the jump.