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Southwest Getting Serious About Logan, Launching Denver-Boston Route

September 17, 2009 at 2:43 PM | by | Comments (0)

We'll say this for Southwest: when the Dallas-based LCC wants to start a fare war, they sure start a fare war. The airline just got done opening its first routes to Boston and now, less than a month later, they're already expanding their point-to-points into Logan:

Southwest Airlines says it will launch service from Boston to Denver with two daily nonstop round-trips starting Jan. 10. The announcement marks the second addition the Dallas-based, lower-price carrier has made to its offering of destinations at Logan International Airport since it began service here Aug. 16. Southwest has begun taking reservations for flights and is offering introductory fares from Boston to the Denver International Airport as low as $99 each way.

With round-trip fares below $200, Boston mainstays like AirTran are going to have to respond with a lot more than free wifi if they want to hold on to their existing customers. Southwest was already hammering legacy airlines like American across the board, forcing those companies to take on significantly more debt just to stay solvent. Now it looks like they've got their eyes on fellow LCCs.

As if that wasn't enough, Southwest also just announced they're offering double Rapid Rewards Credits for people who book travel through the end of October. Because apparently being one of the few financially sound airlines just wasn't enough.

[Photo: Matt Coleman / Wiki Commons]

Related Stories:
· Southwest Airlines plans Hub-Denver service [Boston Globe]
· Airline News Coverage [Jaunted]
· Southwest Airlines Coverage [Jaunted]

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