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Virgin Invades The Old Riot Hyatt for the Sunset Strip Music Festival

Where: 8401 Sunset Boulevard [map], West Hollywood, CA, United States, 90069
September 14, 2009 at 4:58 PM | by juliana | 0 Comments

Where there's a party, there's usually a Virgin America logo.

We're used to attending all sorts of parties for Virgin America whenever they launch a new route or service but on Friday night, we were able to catch Virgin America and its sister airline, V Australia celebrate something different--the kickoff of The Sunset Strip Music Festival at the old Riot Hyatt aka The Andaz West Hollywood.

Celebs that showed up and worked the red carpet for the start of the three-day rock event on the Strip included Chris Cornell; legendary music producer Lou Adler (yes, father to Cisco); The Donnas; Caridee English; Taryn Manning;the Swedish "sleaze rock" band Vains of Jenna and Kristen Bauer from True Blood.

David Cush, CEO of Virgin America.

We were able to speak with Virgin America's CEO David Cush (above) about the reason for sponsoring the festival and he said, "The Virgin brand from the beginning has always been about music," so it was a natural fit. Also, a huge part of their in-flight experience is the entertainment (RED) they provide to passengers, which includes 3,000 MP3s, 20 streaming radio channels and even music videos. So music is obviously important to the Virgin brand.

Still, the party was just another Hollywood event party. The drinks line was long, the rooftop crowded, the celebs tucked away in a VIP section and we went home feeling no more enlightened than we did before. Although, there were more Aussie accents than usual and we did learn some new red carpet poses.

On a positive note, the event held a raffle for the Los Angeles Firemen's Relief Association's Widows, Orphans and Disabled Firemen's Fund and a few lucky winners received flights to Down Under on V Australia as well as hotel accommodations.

Music producer Lou Adler.

In other real deal Virgin America news, we just booked an LAX to JFK flight for next week for $279.50 using a 20 percent off code that we received for joining the airline's Elevate membership club. 'Tis true, loyalty pays.

Related Stories:
· Sunset Strip Music Festival [Official Site]
· Virgin America coverage [Jaunted]

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