NY's Philippe Chow Express Survives On The Tech Appeal Of Touchscreen Menus
While in some places, interactive touchscreen menus are there to stop customers from dithering around while they make their menu choice, at other restaurants they're just there to look trendy. At the new-ish Philippe Chow Express in Greenwich Village, New York City, it's the latter, as far as we can tell.
Opening about a year ago, Philippe Chow Express—yes, a spin-off from Philippe—is full of semi-authentic Chinese food that you can eat in (the restaurant is "atmospherically noisy", we hear) or take away. In both cases you can order via a touchscreen menu if you want, although in comparison to some more high-tech restaurants, the Express touchscreen seems a little bit bland. You can find the full menu, but it's not full of pictures or super-helpful explanations, and you can't flirt with someone using another touchscreen.
A lot of guests complain that Philippe Chow Express is too pricey, but that seems to apply more for dinner – if you try the lunch special menu it'll only set you back $14.99, including a soft drink. We don't know for sure if you can also order that via the touchscreen, but if we can't, we're not buying. Boring or not, we're fast becoming restaurant geeks.
Related Stories:
· Philippe Chow Express [Official Site]
· Touchscreen Menus Exist In Chicago To Avoid "Dithering" Customers [Jaunted]
· Australian Restaurant Lets You Order Your Waiter Around By Touchscreen [Jaunted]
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